Managing one’s online reputation, also known as reputation management, can be defined as the process of presenting positive information about an individual or organization to promote a positive image in an online space. Companies and individuals are increasingly utilizing the internet to advertise, but what happens when those same companies or individuals receive negative feedback? All it takes is one slightly negative comment to make the front page of a blog or news site, forever branding you as an untrustworthy or unethical business. You can find yourself unable to access a job opportunity, receive scholarship funds, or even get a second chance at an interview, all because of one online comment.
Why is ORM important for your business?
The days of successful rebranding are over. If you have a social media account and web presence, there’s a good chance someone will come across something negative about you on the internet. With ORM, it will subject you to the following benefits:
Sales Boost: This has always been one of the main goals of online reputation management because it keeps clients from feeling hesitant about buying your product or service.
Trust: ORM helps build a positive reputation and trust with customers, which is essential because it also increases their confidence in you and your company.
Creation of Brand Image: By keeping your company information intact, you can get a more accurate and complete picture of who you are as a brand. Potential visitors can easily see that you offer the best product or service in your field.
Positive Returns: Effective online reputation management can increase your brand’s return on investment by nearly 200 percent. Since successful online reputation management campaigns can easily take up to 3 months or more, you must hire a reputation-management company, like Advertric, with the experience to see it through.
Cheap Marketing Approach: You can get the best ROI with your online reputation management campaign. One of the best online reputation management services can offer you a range of inexpensive packages so your brand can have higher online visibility and a more substantial online presence.
Advertric Online Reputation Management Platform
Advertric is a leading online reputation management company in Lucknow that allows its clients to take control of the chatter surrounding their brand online. Our dedication to providing an effective range of online reputation management services is why we’re considered one of the most comprehensive providers in our industry. Our entire online reputation management solution is outlined in the following five processes:
